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About Andy Pondillo
Hello! I’m a firm believer that each person’s social media journey is unique to them. Mine is no different. Within my 13+ years of experience, I’ve seen a lot of things! Growing up in Houston, Texas we always had a motto to either “go big or go home.” Going big for me means being a social media ambassador to our industry. How can we grow understanding of our craft, our journeys, our passions? I’m here to share that journey with you.
At my day-to-day, I’m a Sr. Content Solutions Consultant at LinkedIn. My role consists of consulting businesses across the nation on creative and content best practices, executive leadership, ABM strategy, and anything that has to do with mastering the feed. Within these workshops I collaborate with marketing teams on branding, rebranding, color schemes, messaging, thought leadership, and holistic brand strategy to optimize for LinkedIn succes. Sometimes it’s a color scheme, a CTA, or a brand message that is the domino to marketing success. Speaking to CMOs, VPs, directors, and marketing teams, I specialize in finding that piece of the puzzle and relating it to modern trends for optimal efficiency.
My core strengths lie in strategic social media planning, dynamic content creation and management, adept B2C/B2B paid marketing, meticulous budget oversight, influential influencer and community engagement, insightful analytics utilization, revenue optimization, and inspiring team leadership.
I excel in aligning social media endeavors with broader business objectives, ensuring tangible outcomes such as revenue expansion and heightened audience engagement. Thriving in the rapid evolution of the digital landscape, I possess sharp adaptability skills, enabling me to swiftly pivot strategies to meet evolving market demands.
During my social and digital media journey I have taken great pride in being able to adapt my skillsets across multiple verticals. From travel and tourism to education to tech, I’ve embraced each vertical with a flair of curiosity and collaboration.
Brands I've Worked With
Core Competencies include: Social Media Strategy Planning | Content Creation & Management | B2C/B2B Paid Marketing | Budget Management | High-Quality Content Creation | Influencer & Community Engagement | Analytics & Performance Optimization | Revenue Generation & Sales Support | Team Leadership & Mentoring