Viral Space Center Houston Event Breaks Attendance Records
Role: Social Media Specialist
Skills: Social Media (Organic), Social Media (Paid), Video Editing, Photo Editing, Community Relations, Celebrity Engagement, Influencer Marketing, Public Relations.
Brand Results: Record attendance of 14,000+, assisted in 22 million impressions, and 3 million unique reach.
Paid Media Results: ~$8 per conversion across Facebook and Instagram ($60 value).
In 2019 Space Center Houston set themselves upon a historic campaign. Celebrating the 50th anniversary of the Moon landing, our marketing team was tasked with creating a one-of-a-kind experience. As social media manager I created an experience on Facebook and Instagram that was geared for both ticket sales and brand recognition.
This first started with the creation of our branded hashtag “#ApolloHOU.” This hashtag was to be used on all digital, traditional, and television marketing. It was a way to encourage our users to talk about the event organically in the months leading up to our celebration. Additionally, this hashtag was used as part of a lead up video series, that interviewed guests and staff on the important of the moon landing.
Leading further into the celebration itself, I was able to partner with artists WALK THE MOON and Phillip Phillips to create a promotional video that was the lead asset in driving ticket sales. Switching gears, I brought 12-hour live social media coverage during the event, which was a large part of our 22 million impressions over the celebration. This event not only broke Space Center Houston attendance records, but equipped us for years to come.
Viral Space Center Houston Event Breaks Attendance Records
Role: Social Media Specialist
Skills: Social Media (Organic), Social Media (Paid), Video Editing, Photo Editing, Community Relations, Celebrity Engagement, Influencer Marketing, Public Relations.
Brand Results: Record attendance of 14,000+, assisted in 22 million impressions, and 3 million unique reach.
Paid Media Results: ~$8 per conversion across Facebook and Instagram ($60 value).
In 2019 Space Center Houston set themselves upon a historic campaign. Celebrating the 50th anniversary of the Moon landing, our marketing team was tasked with creating a one-of-a-kind experience. As social media manager I created an experience on Facebook and Instagram that was geared for both ticket sales and brand recognition.
This first started with the creation of our branded hashtag “#ApolloHOU.” This hashtag was to be used on all digital, traditional, and television marketing. It was a way to encourage our users to talk about the event organically in the months leading up to our celebration. Additionally, this hashtag was used as part of a lead up video series, that interviewed guests and staff on the important of the moon landing.
Leading further into the celebration itself, I was able to partner with artists WALK THE MOON and Phillip Phillips to create a promotional video that was the lead asset in driving ticket sales. Switching gears, I brought 12-hour live social media coverage during the event, which was a large part of our 22 million impressions over the celebration. This event not only broke Space Center Houston attendance records, but equipped us for years to come.
