UL Solutions Raises Budget 500%, With Increased Relationship and Results
Company: LinkedIn (2024)
Role: Consultant
Skills: Social Media (Paid), Sustainability, B2B Marketing, Consulting, Speaking
Brand Results: Activation of brand budgets across video units, repurposing content UL Solutions already had. A first for this company on LinkedIn.
Paid Relationship Results: 500% increase in spend on LinkedIn furthering our relationship going forward. $156K to $946K (quarterly spend) over 6 months.
Paid Media Results: 220% increase in lead volume (for lead specific campaigns), 223% increase in reach.
UL Solutions is a manufacturing company that came to LinkedIn looking to dive deeper into the world of sustainability with our paid solutions. As an enterprise client, the success of this initiative has high weight amongst the LinkedIn manufacturing sales team. I was brought in as a consultant to give a fresh pair of eyes on this account, bringing teams together across brand, brand to demand, and leadgen. While staying true to UL Solutions and their mission, what are ways they could show better ROI and results with their LinkedIn investment?
Prior to the ask from UL Solutions, the LinkedIn Global Content Solutions team had worked on a Sustainability Narrative. This narrative featured unique insights to LinkedIn, sustainable techniques in both messaging and creative, while showcasing top examples across the LinkedIn sphere.
I would then repurpose this narrative into a workshop for UL Solutions. During this workshop we were able to challenge their marketing team to be more nimble with what they already have. This included us analyzing website entries, eBooks, offers, and original research that only UL Solutions could provide. Exploring ad types such as video, documents, and still imagery, we worked to create a technique that brought both brand and demandgen teams together. Specializing in ways to be a facilitator I was able to co-create 30-60-90 day strategies with the team.
In return we saw significant jumps in spend (partnership with LinkedIn), leadgen growth, brand activation, and a cohesive strategy that the team can leverage together moving forward.
UL Solutions Raises Budget 500%, With Increased Relationship and Results
Company: LinkedIn (2024)
Role: Consultant
Skills: Social Media (Paid), Sustainability, B2B Marketing, Consulting, Speaking
Brand Results: Activation of brand budgets across video units, repurposing content UL Solutions already had. A first for this company on LinkedIn.
Paid Relationship Results: 500% increase in spend on LinkedIn furthering our relationship going forward. $156K to $946K (quarterly spend) over 6 months.
Paid Media Results: 220% increase in lead volume (for lead specific campaigns), 223% increase in reach.
UL Solutions is a manufacturing company that came to LinkedIn looking to dive deeper into the world of sustainability with our paid solutions. As an enterprise client, the success of this initiative has high weight amongst the LinkedIn manufacturing sales team. I was brought in as a consultant to give a fresh pair of eyes on this account, bringing teams together across brand, brand to demand, and leadgen. While staying true to UL Solutions and their mission, what are ways they could show better ROI and results with their LinkedIn investment?
Prior to the ask from UL Solutions, the LinkedIn Global Content Solutions team had worked on a Sustainability Narrative. This narrative featured unique insights to LinkedIn, sustainable techniques in both messaging and creative, while showcasing top examples across the LinkedIn sphere.
I would then repurpose this narrative into a workshop for UL Solutions. During this workshop we were able to challenge their marketing team to be more nimble with what they already have. This included us analyzing website entries, eBooks, offers, and original research that only UL Solutions could provide. Exploring ad types such as video, documents, and still imagery, we worked to create a technique that brought both brand and demandgen teams together. Specializing in ways to be a facilitator I was able to co-create 30-60-90 day strategies with the team.
In return we saw significant jumps in spend (partnership with LinkedIn), leadgen growth, brand activation, and a cohesive strategy that the team can leverage together moving forward.
